Build a business that stays open.
I find where your café, restaurant, bar or hotel is losing money, then run the fix with you: costs, menu pricing, staffing and marketing.
After 20+ years in hospitality, I built Vee Coffee Shop into 16 branches across Lebanon, 10 of them franchised, with no investors, and kept my businesses open through several crises.
Founder of Vee Coffee Shop · Author of Rise and Thrive · Featured in Gulf Magazine
From my own businesses
I opened the branches, trained the teams and made the hard calls myself. This is the record, not theory. My book, Rise and Thrive, is the written version.
- Built Vee Coffee Shop from one café in 2014 to 16 branches, 10 of them franchised, with approximately US$1.5 million in annual network sales.
- Turned Vee back around after Lebanon’s financial crisis, the currency crash, the 2019 protests and COVID.
- Opened Vee Lounge Bar in 2018 and NOVA in Ehden in July 2026.
- Advised hospitality businesses in Dubai and Saudi Arabia (clients kept confidential).
Who this is for
Owners of cafés, restaurants, bars and hotels in Lebanon, the Gulf and Cyprus. Most often a business that is running but losing money, or only works when you are in the room. I also help you open your next venue without repeating those problems.
Where I look first
Most venues that lose money leak in the same four places.
Costs
Food and drink cost, waste and supplier prices.
Menu pricing
Which items earn, which ones quietly lose money.
Staffing
Hours against sales, and who runs a shift when you are away.
Marketing
What you spend, what it brings back, and what to stop.
Four ways to work with me
Profit Check
For a venue that is already running. A 90-minute session and a written report on where money leaks: food and drink costs, menu pricing, staffing and cash, with a 30-day action list.
Standard price $1,500. Launch price for my first 5 clients.
Opening Readiness Audit
A 90-minute session and a written report on your cash, systems and readiness to open your business or your next branch, with a 30-day action list.
Part-time COO
I become the operations head of your business on a monthly retainer: the five numbers every week, your team, your suppliers and the decisions that can't wait. I take a few owners at a time.
Three-month minimum. Your Profit Check fee comes off the first month if you start within 30 days.
Open your business with me
A three-month engagement for a new venue or branch: the opening checklist, a review of your numbers, hiring the manager who can run it without you, and the first 30 days.
Speaking or collaborations? Message me on Instagram.
What you get
A written report you can act on the same week. Here is the kind of scorecard inside it.
A fictional café that is busy but not profitable. The numbers are invented to show the format. They are not a real client.
The five numbers
Where the money leaks
Busy but leaking. Fix food cost and pricing first.
Every report ends with a 30-day action list: seven steps at most, each with an owner and a date.
How it works
- Apply. Tell me about your business in two minutes.
- Fit call. A short call to see if I can help. If I can't, I'll say so.
- We start. You get a clear plan in simple written steps.
Questions
What happens in the 90-minute session?
We go through your cash, your five numbers, where money is leaking (or your readiness to open), and who runs the business when you are not there. You leave knowing what to fix first.
Profit Check or Opening Readiness Audit?
If your venue is already open and money is tight, choose the Profit Check. If you are about to open a venue or a branch, choose the Opening Readiness Audit. Not sure? Apply and I will tell you.
What do I need to send before?
Your last three months of sales and costs, your cash position, and your plan if you are opening. Monthly totals are enough.
When do I get the report?
Within 48 hours of the session, as a short written report with your 30-day action list.
Is it online, and in which language?
The audit is online, in Arabic or English, whichever you prefer.
How does pricing work, and is it confidential?
The Profit Check is $1,500, with a launch price of $950 for my first 5 clients. The Opening Readiness Audit is $1,800. The Part-time COO retainer and the opening engagement are quoted after the fit call. You pay upfront by bank transfer, and the session is booked once payment is in. Your numbers stay between us. I never share them without your written permission.
Not ready to apply? Start here.
Two free downloads. Pick the one that fits where you are.
For a venue that is already open
The Profit Leak Scorecard: the 5 numbers and the food cost I check every Monday, on one printable page. Free. Enter your email and the download opens right away.
Thank you. Your scorecard is ready.
Open the scorecard ↗For a venue you are about to open
The 28-step checklist I use before every branch I open, in five sections. Free. Enter your email and the download opens right away.
Thank you. Your checklist is ready.
Open the checklist ↗Tell me about your business.
One minute. I read every application myself.
Prefer to talk first? Message me on WhatsApp or Instagram.
Find me
The book, the videos and the daily tips.
The book, Rise and Thrive
Follow
Featured in Gulf Magazine.